Crovation works with private equity firms and their portfolio companies across the full go-to-market lifecycle — from evaluating a target to building the team, and the AI-native engine, that will scale it. Every engagement is hands-on, operator-led, and shaped by two decades running go-to-market inside high-growth SaaS businesses.
Our services
A structured assessment of a portfolio company's go-to-market function — strategy, team, process, and tooling — followed by a detailed, executable plan for improvement. Support through execution is available where it's needed, not just a report that sits on a shelf.
Best for: portfolio companies that know something in GTM isn't working, but need an operator's view on what and why.
Supporting M&A processes through deep engagement with a target company's go-to-market process, pipeline, deals, and people. This isn't a desk review — it's a firsthand assessment of whether the revenue engine holds up, where the risk sits, and what a 100-day plan needs to address.
Best for: deal teams evaluating a target's revenue engine before close.
An assessment of where AI can materially change a portfolio company's go-to-market performance — pipeline generation, sales process, marketing operations — followed by hands-on execution: implementing the tools, workflows, and team changes needed to capture it. Diagnosis and delivery from the same engagement, not a handoff to someone else.
Best for: portfolio companies that know they need to move on AI in GTM but don't have the in-house capacity to assess and implement it themselves.
Embedded, part-time revenue leadership for portfolio companies that need senior go-to-market direction without committing to a full-time hire. Hands-on involvement in strategy, pipeline, team structure, and execution — for as long as the business needs it.
Best for: companies between GTM leaders, or scaling faster than their current structure supports.
Advisory board or non-executive director membership, with a specialism in go-to-market and market expansion. Operator-level judgment brought directly into the boardroom, where GTM decisions are made.
Best for: boards that want GTM expertise in the room, not just in a quarterly update.
